​Founded in 2010, Chumbak is one of the few design led lifestyle companies in India targeting the youth. Chumbak has moved from being a souvenir, accessories led company into a brand catering to home and fashion product lines. With its distinct design sensibilities, Chumbak is looking to create a niche in the home and fashion market in India, creating unique products for the young urban woman.

​Chumbak enjoys strong brand recognition with substantial portion of the sales coming from repeat buyers that purchase products across its physical as well as online stores. Chumbak has been largely a brand built on top of strong consumer recall and low advertising spends. In its next phase of growth, Chumbak aims to take its message and brand to a wider audience with a mix of offline-online strategy to domestic and international markets.