​Founded in 2001 by 3 IIM-Ahmedabad graduates, Educational Initiatives (EI) is a leading assessments and adaptive learning solutions company that strongly believes in making a difference in education through personalized learning and ensuring that students learn with understanding. Its flagship school assessment, ASSET, is taken by more than 380,000 students each year in India and overseas. Its flagship learning product, Mindspark, a computer based, adaptive learning solution, is widely used by teachers and parents to help students learn Mathematics and English.

It is becoming increasingly clear that the answer to improved learning outcomes is not the Amazon or Netflix of education but a solution that works more like Google maps - a solution that ascertains where you are, where you want to go, and gives you the optimal path and tools to get there. EI is well placed to deliver on this promise. ​