Established in 1993, Bonanza is the second largest brokerage and the largest unlisted brokerage firm in India. The company is present in over 1,850 locations spread across 500+ cities and have over 750,000 retail clients. Bonanza has built a distribution channel for all significant investment products to which the Indian household allocates its savings pool. The company has grown to a diversified, retail financial services company offering brokerage (equities, currency and commodities), distribution (insurance, IPO, mutual funds, bullion) and lending.

Bonanza addresses the middle class population that is expected to swell from 20% of the population in 2015 – 2016 to over 37% by 2025 – 26. As their consumption of goods and services increases, the role of retail financial services will also increase.